Cradle to Cradle

http://www.mbdc.com

Cradle to Cradle Design is a fundamental conceptual shift away from the flawed system design of the Industrial Revolution.

Instead of designing products and systems based on the take-make-waste model of the last century "cradle to grave", MBDCs Cradle to Cradle Design paradigm is powering the Next Industrial Revolution. In which products and services are designed based on patterns found in nature, eliminating the concept of waste entirely and creating an abundance that is healthy and sustaining.

Cradle to Cradle Certification is a sustainability label that requires achievement in multiple areas:

• Use materials that are both safe for human health and the environment throughout their lifetime
• Product and system design for material reutilization, such as recycling or composting
• Use of renewable energy
• Efficient use of water, and maximum water quality associated with production
• Company strategies for social responsibility

Eco-Effectiveness is MBDCs design strategy for realizing these results by optimizing materials to be food either for nature's ecosystems or for humans' industrial systems—perpetually circulating in closed systems that create value and are inherently healthy and safe.